Brand Announcement - microSHIFT

We are excited to announce that microSHIFT officially joins the Hotlines portfolio as we take on exclusive distribution within the UK and ROI.

Experts in shifters, derailleurs and cassettes, microSHIFT offer affordable aftermarket alternatives to the big drivetrain brands. They are also being spec’d as standard on more and more bikes by the likes of Specialized, Cannondale and Marin to name just a few.

In recent years the brand has focused on delivering dedicated 1x drivetrains that offer performance at a fraction of the cost, and without any new standards to worry about.

Gus Juffer, Brand Manager at microSHIFT said of the new partnership;  "At microSHIFT, we know that it's not enough to make products that people want - we also need to make our products easy to buy and easy to service.  Hotlines has a proven track record of delivering top notch customer service and logistics, so we're extremely excited to partner with them as we grow our presence in the UK and internationally."

“MicroSHIFT is a perfect fit for Hotlines”, said Ewan Pinder, Hotlines Managing Director, “offering unique value at that level of performance and bringing a whole new category we know our dealers want”.



Advent X

Mountain biking isn’t complicated, your drivetrain shouldn’t be either. Advent X is microSHIFT’s widest range and also lightest 1x10 MTB group. The 11-48T cassette works with a normal HG freehub body, the derailleur uses a durable ratchet and pawl clutch design, and shifting is available from either flat bar trigger shifters or drop bar dual control options.




A drivetrain that punches above its weight. With up to an 11-46T cassette, multiple shifter options for flat and drop bars, and a robust and serviceable ratchet and pawl clutch equipped derailleur. This 1x9 group delivers the best price-to-performance ratio, you can spec a wide range cassette, clutch derailleur and flat bar shifter set up for under £100 at retail! 




The focus here is giving entry level riders the best riding experience possible with a 1x8 drivetrain. Working with 12-42T and 46T cassettes, the rear derailleur features a simplified but fully functional SpringLock clutch. Acolyte offers good chain security and performance for all riding.


The above are just a few standout products. microSHIFT also produce a range of Shimano and SRAM compatible shifters, derailleurs and cassettes for 7 through to 11 speed set ups that won’t break the bank, yet offer all the performance.

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